Internet Marketing Pakistan

Naeem Zafar, a serial entrepreneur and Lecturer at Haas School of Business visited UMT, Lahore - Pakistan to talk about Technology and Entrepreneurship in Emerging Economies.

Here is Google's Chief Economist, Hal Varian, as he explains how the auction works and how improving quality score can lead to lower cost per click.

Understanding the Internet Business Value Chain is about understanding the big picture. How is an internet business different from an offline business? How is it similar to an offline business? What works in keyword research, market research, affiliate and service marketing, blog development, search marketing, social media campaign, conversion rates, sales funnels and analytics tracking?

Getting higher conversion rates from marketing campaigns is a continuous challenge. Conversion tuning requires meticulous tracking of what is working and discarding of what is not working. Two of the most important factors for higher conversions are Trust Symbols and Social Proof.

With individuals, corporations and governments beginning to use Social Media for marketing their products and services, the question that is being asked is “What is the ROI and effectiveness of marketing using Social Media?

In this video case study, I talk about a recent Facebook campaign by Capri which is different than placing advertisements. They have actually used the interactive medium to put across a message, reinforce it and get a permission from the user to interact with them again.